In the day of digital, where everything and everyone is online, making sure you have a professional online presence is becoming more and more important. Not only may recruiters run a quick google search, but there is advancing technology that may scan social media feeds to determine personality type and culture fits. As technology is taking a larger role in the recruitment process, it would be in your best interest to create a professional brand for yourself that you are proud of.
Don’t mix work and play. You’ve heard it a thousand times before to watch what you post online. While you may want to double think some posts, that’s not to say you can’t have some privacy. Double check your privacy settings and if you want to be active in a professional way, create a new account that is completely separate from personal accounts.
Consistency is key. Make sure your profile picture is the same across your professional profiles. And yes, quality matters. Whether that be through a hired professional, asking your friend to take a photo with a smartphone, or through the headshot service in Campion, it’s worth it to get a high-quality picture taken. Making sure your “professional brand” is consistent among profiles ensures that you are sending the right message to professionals on all platforms.
Curate your content. It isn’t enough to repost random news stories. If you know what industry you’d like to go into, try to post content relevant to that industry—maybe even venture to write your own LinkedIn post. And, if you are going to commit to a professional profile, try to engage consistently. Recruiters and professionals will note your dedication.
Engage with companies you are interested in. After all, the whole point of social media is to connect. You can post all the great content you want but if you are not connecting, no one will see it. Build your network to increase visibility. Repost or retweet a company’s post or reply. Recruiters may notice and at the very least, when talking to them you will be up to date about what the company is doing and their values.
Just as some gruel over creating a stellar personal brand on Instagram, the same dedication and consistency should hold true for your own professional brand. While not difficult, it will take effort to ensure you are engaging and presenting yourself in a way that attracts and impresses recruiters.
Head over to our website for more in depth content about how to create an effective online presence.
—By Madison Mariani, CSOM ’19